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Portfolio · 2006 — 2026 · 11 cases

Projects

Cases, products and communities.

What I built or was part of: media, a creative studio, eSports, community and own products. Each case opens the context, the role and the decisions. Case studies are written in Spanish.

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  1. Rebel ScumStar Wars + motorcycles + brotherhood. Rebel Scum, Familia 99 from Rosario, on its way to becoming a motorcycle group (MG).Motorcycle group in formation2023 — now
  2. Studio Phobos150+ projects delivered and 8+ years as a digital agency from Rosario. Marketing and digital universe under one roof.Digital studio2006 — now
  3. ASDECivil association driving eSports in Santa Fe: tournaments, training and professionalization.Non-profit
  4. Premio Cuna de la BanderaThe recognition of excellence in Rosario radio, TV and digital media. Held every October.Media awards2011 — now
  5. Disruptores del StreamGeek culture and entertainment from Qu4k3r, with event coverage and a studio under construction.Audiovisual project2024 — now
  6. Virtus LegionConsidered the first multigaming club in Argentina, a breeding ground for the national scene.eSports team2011 — now
02
  1. Phobos360ERP, CRM, POS, inventory, CMS and more in a single modular ecosystem. Studio Phobos own product.SaaS platform2025 — now
  2. axxess.arFilm, videogames and geek culture. "La Columna del Thana" and the collaborative spirit of an Argentine magazine.Digital magazine2009 — now
  3. UnTokeA mobile app and website built with Mutual El Manantial, connecting members with discounts and services from local businesses.Mobile app & web2025 — now
  4. Golfa AdelfaUnderground rock / punk rock from Rosario. Three records, live dates and a website built for the band.Music project2021 — now
  5. Yaguareté GymA digital project combining institutional presence, communication and technology in a single experience.Digital project2025 — now

The full case for each project lives on its detail page (in Spanish), and the media-ready version on the press kit.

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Data & BI

3 cases · NDA

Work I can’t show in full.

Confidential cases: I can share the problem and the approach, not the data.

Power BISales dashboard - Education sector

ProblemSales reporting lived across separate spreadsheets.

ApproachA single data model and a dashboard to follow the commercial funnel.

OutcomeOne dashboard for the whole funnel instead of separate spreadsheets.

Power BI · Windsor.aiCommercial BI - Cruise sector

ProblemMarketing campaigns and bookings lived in different sources.

ApproachCampaign and sales data integrated into one view.

OutcomeCampaigns and bookings read in a single view.

QlikView · Power BIQlik → Power BI migration - Internal audit

ProblemLegacy dashboards with costly maintenance.

ApproachPhased migration, validated together with the audit team.

OutcomeDashboards migrated and validated with the team that uses them.

Screenshots and figures are omitted under NDA.